
Part 11 of Salt Bread Diaries! The list goes on! This week’s salt bread is from another big name in Indonesia, Holland Bakery. Not missing out on the trend, the Holland also serves their take on the Korean bakery fad. Unlike previous bakeries I have visited, they sell the salt bread in 4-pieces bundle. Priced at IDR 40,600, the bundling actually makes it more economical. Each bread costs IDR 10,150, making it the cheapest salt bread so far (followed by MAKO) if you count it based on per piece.

Recalling my two experiences with salt bread from chain bakeries that allows reheating right away in their oven, I asked the staff if the bread could be reheated on the spot. Unfortunately it was not possible, since most Holland Bakery branches were not equipped with kitchens. He informed me that branches with central kitchens were the ones in Salemba, Sunter and Gajah Mada. (The branch I was visiting was in Tanjung Duren.)

I was assured that the salt bread would be fine without being reheated. Well, alright then. Since dining area was not available, I moved to a coffee shop nearby to review the bread right away.

Holland Bakery tackled the no-central-kitchen issue by making the saltbread enjoyable without having to be reheated. (Apologies for mentioning “reheat” over and over again in a single post.) Texture-wise, it was like another ordinary, plain bread. No crisp, no crust, no flakes. The thing with crusty salt bread, however, the texture worsened over time and got harder and harder to bite. So, in this case, the “ordinary” texture was an advantage.
Taste-wise, the saltiness and buttery sensation were pretty good. Albeit I just awared this bread as the cheapest by far, it didn’t taste cheap. All in all, enjoyable despite not being fresh off the oven!

Final thoughts:
Food: 8/10 | Service: 8,5/10
Nice salty bread. Although might not look like it, the taste feels premium.
Holland Bakery
Outlets in big cities all over Indonesia



