Welcome to Salt Bread Diaries part 01! Last year, I mentioned that donut is (arguably) the number one ruling pastry of 2025 – given the sudden sensation that makes people queue for hours to get their hands on the trendiest donuts in town. However, donut is not standing alone on the pastry podium. Alongside it, there is salt bread that has been remained quite consistent in its popularity, even globally.
It’s a well-known fact that anything that is going viral, will be soon found in: 1) Jakarta and 2) Gading Serpong. Being a satellite city, commercial area growth is very rapid there, birthing more and more shophouses, then later birthing more and more business establishments. In this case, salt bread is definitely no exception.
A quick search on TikTok (the most reliable platform to look for anything viral at the moment) leads me to a list of high-rated salt bread shops – Breadmood being one of them. We all know the drill – if the majority of TikTok users are raving with the reviews, then get ready to schedule an early visit, stand in line, and hope that the stock is not running out fast. I, as an unseasoned food blogger, completely forgot about this. The first time I visited Breadmood was at 5 PM and they have completely sold out…
The trio I ordered: plain, truffle egg and beef floss. They proclaim garlic mozza as a must-try and beef floss as the crowd’s favorite, so let’s see!
First impression: the bread was a little too oily. It’s bleeding oil when I sliced it. Slicing it was also quite a struggle since the exterior was very crunchy. The plain salt bread melted in my mouth, so it’s pretty buttery. Other than that, nothing really remarkable.
I enjoyed garlic mozza the most because I love garlic and cheese, although the cheesy flavor was not as strong compared to the saltiness from the garlic. Texture and taste wise, I don’t think the mozzarella adds any significant value so I recommend ordering the garlic salt bread instead, for IDR 7000 less.
What about the crowd’s favorite? I know I sound very boomer and kaum mendang-mending for this, but I’d rather buying spicy floss Mako for much cheaper price and chonkier size. Honestly, nothing wrong about their beef floss salt bread. The floss was alright, the creamy filling was nice, it’s just…I didn’t find anything special about it.
Breadmood also provides dining area upstairs. The space is minimalistic with no fuss. No art or decorations on the wall, instead there is another handwritten cardboard (informing the Wi-Fi password), no littering sign and some sconces. During my visit, the majority chose to take the bread for takeaway though.
Final thoughts:
Food: 7/10 | Service: 8/10 | Ambience: 7/10
Considering the long queue, I think Breadmood is kind of…overhyped. Their bread is quite delicious, but I don’t see myself coming back (or going to stand in line for another 15 minutes).
Breadmood
Ruko Maggiore Junction Blok O No. 6. Gading Serpong, Tangerang
Opening hours: 11 AM – 7 PM
